- Extensive Dealer Network
- Official HIKMICRO Importer & Distributor
- Client Service & Local Support
Distributor of Thermal Technology
Our vision is to build a place where people can discover, see, learn, dream and buy the world’s best handpicked outdoor products.
With over 20 years of experience dealing directly with high-end technology suppliers and manufacturers, you can count on us to make your outdoor technology a dream come true. We pride ourselves in being the official HIKMICRO Importer and Distributor for South Africa.
Official importer and distributor of the full HIKMICRO product range in South Africa.
Dealing directly with high-end technology suppliers and manufacturers.
Official importer and distributor of the full product range.
Exclusivity in HIKMICRO is the strategy behind our specialisation.
Pretoria, Gauteng and Cape Town, Western Cape.
Thermal Africa trades as The Display Room and grew out of two decades spent identifying internationally acclaimed products and building systems around them.
Thermal Africa (The Display Room) emerged from Sensor Security Systems, the largest importer and distributor of surveillance equipment in Africa, where the founder directors practised their business acumen for twenty years.
That period was spent identifying internationally acclaimed products and presenting clients with custom made systems designed to excel their expectations. The innovative approach behind it is well known in the industry, where the quest for excellence is unmatched.
In 2023, HIKMICRO appointed Thermal Africa as an official importer and distributor of their full product range for the South African market, covering thermal, night vision and the technology that supports both.
The father and son entrepreneurial duo continues to earn accolades among several top South African dealers in the industry, many of which have been selected as traders of the popular HIKMICRO products.
Prioritisation of dealer networks is the model that sustains those relationships and generates new business, with dealers being added almost daily.
Holding expertise in one brand, HIKMICRO, guarantees specialisation and lends Thermal Africa a competitive edge in the market. The dealer network benefits by our focussing solely on HIKMICRO products, support and training.
Even the manufacturer relies on our input and advice. Our loyalty and enthusiasm towards their company are evident on every level and reflect in product availability, honouring warranties, and the enthusiastic establishing of the HIKMICRO brand throughout South Africa.
Depth in a single range instead of thin coverage across many.
Stock planning built around one range and its real demand.
Support carried locally rather than passed back up the chain.
Establishing HIKMICRO across South Africa, market by market.
Jean and Henry Brown, both seasoned businessmen and owners of Thermal Africa, are au fait with the complex import and distribution industry and its ever changing landscape.
Handheld observation for field, farm and perimeter work.
Dedicated scopes and clip-on units that mount ahead of existing day optics.
850nm and 940nm infrared illumination options.
Laser ranging built into both thermal and night vision products.
A single app to manage every product in the range.
Thermal weapon sights are Munitions List classified. Thermal rifle scopes are sold under strict conditions.
Thermal Africa is a specialised importer and distributor of HIKMICRO outdoor products for the South African market.
We strive to maintain excellent business relations with you, the dealer, keeping you ahead of this dynamic technology so you can present your clients with relevant advice, sales support and product knowledge.
As importer, we sell only to our selected dealer network and not to the general public.
Practical training on the range and on selling it well.
Campaign support that dealers can take to their own market.
Early sight of new releases before they reach the shelf.
Direct access to the technical detail behind the specifications.
Availability of demo units so clients can see before they buy.
Time in the field with the products and the people behind them.
Thermal Africa (The Display Room) is a Directorate of Conventional Arms Control registered importer and dealer of thermal electro-optical equipment, in full compliance with the National Conventional Arms Act (41 of 2002).
The Display Room (Pty) Ltd
2021/690819/07
Thermal Africa
Jean Brown and Henry Brown
Pretoria, Gauteng
Cape Town, Western Cape
For more information on our company, please contact us on 086 113 3456
For more information on our company, or to find out about becoming part of our dealer network, get in touch.